Making a presence for your brand online is probably the most important thing you can do for marketing. Clearly, Facebook is the leading website one can use for free advertising and connecting with consumers and customers. One company I found to dominate the world of Facebook and promote their brand in excellent ways was Old Spice.
With a company that sells products like deodorant, body spray, and other fragrance essentials, there’s specific ways you attract fans, consumers, and customers. They make these products specifically for men, so making their online presence comforting for a typical male is the best way to go. They’ve definitely done it well on Facebook.
When you first click on a page on Facebook, you see the profile photo, information, and cover photo. Old Spice has their logo right up front, and markets themselves well with their latest products in the cover photo. For example, they have a new line called “The Wild Collection” with names such as Wolfthorn, Hawkridge, and Foxcrest. The cover photo shows a wolf paw in a suit holding the new product. This automatically drew me into their page for a couple reasons: the humor of it and also the creativity. Wild animals in suits is always a joy, but just how clean and professional their page looks shows how top-of-the-line company they truly are.
On top of just the look of the page, Old Spice connects with their customers in comments, frequently posts relevant pictures and funny videos, and they even sell clothing associated with the Wild Collection line of fragrances. All in all, Old Spice continually comes up with new ways to interact and engage with their audience, and I think it’s the best Facebook marketing I’ve seen.
Old Spice is very well known for their advertising, especially in commercials with celebrities. They bring humor and manly-man actions to the table for their marketing, and excel with it in all areas on social media, especially Facebook.
Dan Callahan's Internet Marketing Blog 